Business Forecast for
Julia RobertsOctober 28, 196712:16 AMAtlanta, Georgia
January 1, 2016 - April 1, 2016
COSMIC PATTERNS SOFTWARE, INC. 6212 NW 43rd Street, Suite B Gainesville, FL 32653, USAwww.AstroSoftware.comPhone #: 1-352-373-1504E-mail: kepler@astrosoftware.com
Your Business Forecast begins on the following page. If the time period for an interpretation is, for example, given as "Apr 1, 1997 (Feb 15, 1997 to May 15, 1997)", then it starts in mid-February, reaches greatest intensity around April 1, and ends in mid-May. The first date listed is the time when the influence has reached maximum strength; we can call this date the "peak date". The influence starts on the beginning date, gradually increases in strength until the peak date is reached, and then it gradually fades out until the ending date is reached.
You may also notice that the same interpretation shows up periodically during the year; this is not unusual. To eliminate redundant interpretations, you may be informed that the astrological influence also occurred earlier and that you should refer back to the previous occurrence of this interpretation.
At the top right margin after the dates, the abbreviated names of the aspects and the two factors involved are given. For example, "Jup Sqr MC" means that during the given dates "transiting Jupiter" is squaring your "natal Midheaven". That is to say, the first factor that appears is always the transiting planet (present position of the planet in the zodiac), while the second component of the pair is "natal", or the position it was in the zodiac at your birth. Also, the Midheaven (MC) is the apex or beginning of the 10th house.
At the beginning of each interpretation the complete name of the aspect and the two factors involved are given in capitalized letters. As before, the first planet is in "transit" while the Midheaven is "natal". Below it, the INTENSITY of the aspect is indicated in a scale from 1 to 10. That is to say, an aspect with an influence of 1 is very weak and may not even be noticed. On the other hand, an influence of 10 is very powerful. We can consider aspects with an intensity of 8, 9 or 10 VERY STRONG, 6 or 7 STRONG, 4 or 5 AVERAGE, DECREASING at 2 or 3 and VERY WEAK at 0 or 1.
This report outlines the aspects between the transiting planets on one hand, and the apex or beginning of the 10th house in the natal chart on the other. Traditionally, besides the ten astrological planets (Sun, Moon, Mercury, Venus, Mars, Jupiter, Saturn, Uranus, Neptune and Pluto), two points in the chart are considered very important. The first is the Ascendant or beginning of the 1st house, related to the personality and appearance of the individual. The second is the Midheaven or apex of the 10th house, connected with the materialization of goals and initiatives, as well as professional success and social recognition. The Midheaven represents the aims or goals and the desire for concrete action. Therefore, the astrological aspects that affect the Midheaven are important in choosing the right time to start a business, commercial or professional initiative.
First, this report is based on the birth date of the owner, founder, or major associate of the business in question. In case there is more than one relevant associate, it is advisable to consult the Business Forecast for the second associate as well.
Second, to obtain this report, the party should provide an approximate time for the business to be opened. The report then will give relevant dates for the most advantageous and least desirable time to proceed with it. In case there is more than one owner, it would be ideal to locate a date in both forecasts that may have positive aspects or, at least, that neither have disharmonious aspects.
But one might question the date one must consider. Does it constitute the date the corporation was formed, the day on which the license was obtained, the day the premises were rented, or the moment in which the toast was made? The answer is very simple. The date of astrological validity is the one on which the business started to serve the public. This is the real "birth" of the business, while everything else constitutes the period of "gestation" of that enterprise.
As a rule, it can be said that the best time for opening a business, in order of strongest to weakest influence, is the following (a higher intensity indicates greater influence): Existence of a TRINE (strong harmonious aspect) between a planet and the Midheaven; Existence of a CONJUNCTION (neutral aspect) between a beneficial planet and the Midheaven (only Jupiter conjunct MC can be considered here); Existence of a SEXTILE (mild harmonious aspect) between a planet and the Midheaven; Existence of a CONJUNCTION (neutral aspect) between a planet (except Jupiter) and the Midheaven.
On the other hand, the most problematic dates for founding a business, in order of strongest to weakest influence, are the following: Existence of a SQUARE (strong disharmonious aspect) between a planet and the Midheaven; Existence of an OPPOSITION (mild disharmonious aspect) between a planet and the Midheaven.
In any case, as this is not a report of determination but only orientation, the explanations of the "squares" and "oppositions" give advice and practical solutions for the businesses that may have started during some of these dates. This is especially useful for those that already have opened their business and read this report to find out what astrological aspects were in effect at the time they started their business. In case of harmonious aspects (trines and sextiles) suggestions are also given on how to obtain the maximum benefits of that astrological influence.
Lastly, it can be said that the "peak dates" possess the purest influence. It is recommended to make use of the harmonious peak dates, if possible. Thus, the mixture of influences is avoided in case there is more than one aspect during given days.
Tropical/Koch NATAL CHART
Calculated for time zone 0 hours
Natal positions:
Sun= 4SC03 Moo=24LE47 Mer=13SC53 Ven=18VI04 Mar= 3CP45
Jup= 1VI22 Sat= 7AR09 Ura=27VI12 Nep=23SC21 Plu=21VI57
Asc=27CN53 MC=16AR45
PLANET-TO-PLANET SELECTIONS
Natal: Sun Moo Mer Ven Mar Jup Sat Ura Nep Plu Asc MC
Transiting: Sun Mer Ven Mar Jup Sat Ura Nep Plu
ASPECT ORB ASPECT ORB
Conj ( 0 deg 00 min) 1 deg 00 min Oppos (180 deg 00 min) 1 deg 00 min
Sqr ( 90 deg 00 min) 1 deg 00 min Trine (120 deg 00 min) 1 deg 00 min
Sxtil ( 60 deg 00 min) 1 deg 00 min
Dec 4, 2015 (Oct 31, 2015 to Feb 18, 2016) k z D
URANUS CONJUNCT MC
INTENSITY: 8
A business started during these days basically is characterized by an original, inventive and genuine appearance and a strong personality. From the first moment on the founders of this company intend that the pursuit of their business as well as their products or services will always differentiate from the rest of the competition. If that isn't possible, an emphasis is put on always having the latest, more advanced and more modern of whatever this establishment is offering. The fundamental idea is to show the public that this company has all the advantages of acquiring the most modern and advanced products.
This attitude obviously requires great preparation and information, including investigative abilities on the part of the owners, managers and the personnel. This business continually has to be in communication by fax, subscriptions to specialized magazines, attending conferences or congresses, visiting fairs, renewing tools or electronic equipment that is used, etc. It certainly is an activity that in many cases seems frantic, or that never seems finished. But this is precisely where the basis of the possibilities for success lies, since today, in spite of the fact that we live in an era of telecommunications, paradoxically many times one must fight to obtain an appliance, a book, a product or a service that actually has top quality. Making an effort to investigate allows the owners or managers to always have the most modern and updated, which on many occasions certainly could be rather stressful. There are fields in which the changes that are produced from year to year are tremendous, and precisely this business or establishment specializes in incorporating these dynamics, since otherwise they would stay behind with respect to their competitors.
Therefore, the training and specialization of the managers and the personnel of this company is one of the elements that one must consider foremost. Certainly, to invest in continuing seminars and professional training is one of the wisest decisions that can be made within the activity of this business or profession. For the clientele of this business it is fundamental to find a high degree of specialization, a very good knowledge of the products or services they want to buy, and an adequate subsequent service for the purchase. In fact, the highly technical qualification and specialization will be essential for "captivating" the client.
But specializing and knowing a lot about the products or services that are being sold is not enough; it is also necessary to be concerned about the relationships with the clients as well as within the company. In other words, don't run the risk of entering the dynamics of relationships too mechanized or cold. However, seduce the type of clientele that tends to approach this business with especially amiable, trusting and friendly dealing. When you put this into practice, you quickly are going to see the results. For example, you will observe that the clients that frequent your business share their experiences, their advantages or commentaries in relationship to the product or service that they have bought, which at the same time motivates them to buy something else, or simply to continue doing business here. This is fundamental, since today the businesses that grow basically make it because they obtain a high degree of loyalty on the part of their clientele. It is very important that the personnel dealing with the public use a personal approach toward the client, greeting him by his name, carrying a record of purchases, including a possible agenda or recording certain details or commentaries that the client previously has shared.
This brings us to the concept of personalizing the sale of products or services, which is one of the techniques most often used in modern marketing. Previously, that is to say a few years ago, the emphasis more or less was put on the product itself, trying to increase the quality or decreasing the price through offers to increase the sales. However, it is practically as important as this or perhaps more so, to give individualized dealings to the client, to everyone requesting information on the product or the company, as well as all potential clients, even though they may not have bought anything yet. Many of the more successful companies devote practically half of their time or more to study the needs of each client, financial budgets, offers and previously individualized applications. Always the impression is given that what is sold is especially adapted to their needs and personal characteristics. This technique apparently takes too much time and could be thought of devoting too much energy to the clients. However, in practice it has been demonstrated and is continually proven that the time invested in personalizing the product or the service is recovered quickly by the greater quantity and quality of clients, as well as by the loyalty of them.
One of the fundamental elements to take into account in this business is trying to maintain a more or less uniform pace and not to work in spurts, or sometimes a lot and other times not so much. The tendency to discontinuity can be observed in the owners as well as the managers or personnel of this business. Above all, the people in charge have to rationalize the work and ascertain what is required to be done at the time; for example, adequately spaced throughout the day, congenially distributed among the personnel and, if possible, organized for the entire year. In other words, there could be a certain haste, getting off the track, having superposed commitments and, in fact, could develop a frantic pace, which could agitate the nerves. Because of this, it is necessary to have agendas and plans of action, but this would remain only on paper, if it is not accompanied by adequate intercommunication between the personnel and managers. Frequent communication is fundamental in this business to obtain the needed level of coordination and daily organization. One must evaluate the qualifications of everyone for the good of the company, but without going to the extreme of letting each one act on their own, causing a certain opposition beforehand. This is due to a tendency toward individualism that this business possesses, which can be amended gradually, once the problem is detected and an adequate effort is put forth. To encourage friendship among the staff of the business is also needed; having short, frequent and effective work meetings, avoiding to philosophize and going directly to the point.
Jan 7, 2016 3 PM (Jan 7, 2016 to Jan 8, 2016) a c D
SUN SQUARE MC
INTENSITY: 2
A business or investment started during these dates has certain elements against it that have to be considered and analyzed. This does not mean that it will be impossible to surpass these difficulties, since we are speaking of an "intensity" of force that is not excessively detrimental.
To begin with, one must understand that the biggest flaw in the approach to the business is a superiority complex. Because of the high expectations of the owners or founders, the professional or commercial activity probably is born with some pretensions and great exaggeration. However, its position in society will be weak and this will cost this establishment or professional activity its renown, prestige or consideration with the public. As the saying goes: "all that glitters is not gold". This means that the business in question can have too great of a facade and appearance, but for the most part, mistakes are made.
The first mistake can be over confidence. In other words, those responsible for the business have based their plan of operation and investments on goals that are too optimistic. Since insufficient provisions were made and too many things were assumed, problems will start to develop later.
Second, in dealing with clients, you may be too arrogant and inconsiderate of them. This will cause them to shy away at the time of making a decision to purchase. The same applies when your company fails to explain possible errors or to recognize the rights of the customer, even when it is the mistake of a company you deal with.
The third area of conflict is over selling, telling your present or potential clients they are getting more than they are really getting. There is a tendency to exaggerate the advantages and at the same time minimize possible or potential disadvantages of things being sold, which hurts the selling relationship and the client may not be completely satisfied. As a result, some clients buy once, but will not feel like returning. That is to say, the client will be an unsatisfied buyer that will have a negative perception of the company. This will cause prejudice in the loyalty of the clientele toward the business and toward the products, services or brands that it promotes.
The fourth possible mistake, one that can become vital, is what could be called a miscalculation of the "social factor". That is to say, it could occur that your trade or professional enterprise is not in tune with your location or the fad of the moment. It could turn out to be a business of egocentric character; that is to say, the activity has been designed, an investment plan has been achieved, and things have been made to function for the pleasure and personal satisfaction of the owners. There may be a misconception that what you like, others will like. However, this is not so and shows a real lack of research in the preferences of the potential or current market toward which you want to direct your business. Or you may want to encompass the whole market, that is to say, serve different types of people or classes of clients, which certainly is difficult. To secure the quality and appearance you seek, it would be preferable to establish a marketing approach where the policy of the business is directed to a specific sector of the population. But if you plan on covering all of the market, the personality or definition of your business probably will be so ambiguous, mixed or undefined with the marketing of your product or service that few persons will identify with it.
The perfect solution to this situation can be described with one word: creativity. Creativity can cause a business that did not bear the fruits expected to surpass the difficulties through new ideas, contributions and appropriate rectifications. Creativity, enthusiasm and originality of the proprietors or owners of the business can turn the situation from gray to more luminous. However, these decisions or rectifications should not be made too quickly, since the typical mistake of some businesses is trying one approach after another before realizing that the previous one has not worked out. This, as seen by the public, supposes an image of insecurity and of the fact that the company or its owners do not know what they want. Because of this, the decisions of change should be made very deliberate and with an adequate developing process. That is to say, seeing all the particulars of the case, submitting the ideas or the plans to test before executing them, and not to fall into new egocentric attitudes. To surpass the last mentioned, it is necessary to listen to the clients and to observe their comments as valuable and interesting keys, and to improve the perspective or the approach of the business accordingly. To know how to listen can be an essential key to rectifying and improving the situation.
Jan 16, 2016 (Oct 31, 2015 to Feb 18, 2016) k z D
This astrological influence (Ura Conj MC) also occurred on Dec 4, 2015 (peak date). Please refer to this date.
Feb 6, 2016 3 AM (Feb 6, 2016 to Feb 7, 2016) a n D
SUN SEXTILE MC
INTENSITY: 1
The Sun is the symbol of the day and of light, and a business or commercial activity started on this day is especially able to be developed in relation to the public. That is to say, a business born during these days will have a special magnetism for people who observe it from its beginning, since they will detect the clarity and luminosity of the establishment, where everything is put up front. One of the strong points of this business is going to be maintaining its prices, always being direct and honest, and dealing with very exclusive clients. Clients will appreciate this sincerity and, because of this, will be especially faithful. If you continue this golden rule and at all cost avoid dishonesty, unclear points, deceptive sales, or concealing certain defects of the product from the clients, then you will obtain maximal results.
One also must take into account that the Sun represents the creation, the creativity, the sublimation of energies and to a certain degree art, which makes this a very auspicious time to begin an activity or investment in one where aesthetics, force, energy and vitality of the idea will be central elements.
If you think of opening a business during these dates, above all there will be personal assurance that your products truly are the best, that they are leaders in the market and present a higher quality than average. Therefore, besides the first characteristic - sincerity of sales - we come to the second essential key of this business: the quality and nobility of the environment. It is not necessary to adorn your business with overly expensive decorations. Take under consideration that for the client the environment of the local or the decorative elements are not as important as the quality of the purchase. To be successful with your business it is essential to be able "to support" those characteristics that the Sun in harmonious position represents. For example, choose those things that offer a greater guarantee and procure to market products of quality and recognized prestige. This is not so much a large business or one in which basically inexpensive things are prevailing. On the contrary, the most advantageous and right approach for an establishment opened during this time is to encourage distinction, confidence in the product and the best of the materials that are used.
As third fundamental element could be mentioned the dynamic force that is going to be in the life of your business. It consists of extroversion, sociableness and an impeccable image. You as well as your personnel should emphasize the need to encourage the prestige of the business. To attain this, the dealings with clients have to be confident, noble, respectful and at the same time warm. In other words, the image, presence and dignity in dealing with the clients will be fundamental, since only this will be able to generate a competent environment and selling relationship. It will be conscientious and makes your personnel aware of the importance that involves the act of purchasing or selling, which product or service it will be, or the idea that is tried. See it as an energy exchange, as a subtle commitment to the person with whom you exchange your forces and to a certain degree your will. Always let the clients be fully aware of their decision and help in a professional way to establish the right approach, application and use of their purchases. An erudite manner, expansive, well informed and optimistic in dealing with people is what allows you to reach that so essential factor called reputation. Furthermore, never hire personnel that, by apparently being less expensive, in reality may not have a real vocation or individual sense of the work they do. If they transmit discouragement, lack of conviction, insecurity and apathy, it could certainly diminish the halo of self-confidence that was considered as fundamental.
Briefly, this is a good time to begin any commercial activity where the possibility of becoming a leader exists. Not necessarily a leader in sales, but in quality, service, personal dealings and giving attention to the clientele.
For example, it is a time suited to open a business that has contact with the public, such as the government, the town hall or the like. Also, the premises have to be as visible as they can be, and if this is not possible, social contacts will be very important, since they will open doors to the business.
Feb 23, 2016 (Jan 21, 2016 to Jul 26, 2016) ; c D
PLUTO SQUARE MC
INTENSITY: 10
In general, this is not the best time to begin a social, economic or professional activity, although it is said that "the stars impel but do not compel". The fundamental gray area of this astrological aspect is that the company that opens its doors now will not be overlooked and create a very strong interest. The interest stems from the area of the field in which you want to develop this activity. It is well known that today, in such a competitive society, it never is easy to penetrate the market, since there always are competitors at play. Because of this, it also is probable that those establishments or competitors that already have been operating in the field in question for many years are well controlled and developed, which logically will hinder things for those who just begin. A business opened during these dates can be very stifled by the competitors that have been in business for a long time, which brings greater difficulties in the beginning of the activity.
In any case, the opening of a business during these dates obviously will provide abundant experiences and intense occurrences, but will enrich and enormously mature the owners or founders of the business, including their managers and personnel. Without a doubt, it could bring something new, novel or a new beginning.
The friction can be of various types. For example, in relationship to the competitors there could be fluctuating funds, and seemingly concrete things could be small traps laid for the business that is just beginning. Thus, they think that you are entering the competition in a field that they believe to have controlled.
You will have to be equally cautious with claims, complaints and suggestions of unsatisfied clients, procuring at all times to soften the friction. It is preferable to reduce the profit a bit or even to lose a little in that case, to avoid being hated by people that from then on will have an unfriendly or perhaps belligerent attitude. One of the fundamental keys is to reduce the tension, to soften the circumstances and to avoid unnecessary friction, since this can heat up the atmosphere of the business.
Furthermore, this necessary balance also has to be carried to the area of the inner relationships of the company, procuring that the human relationships will be on a good level, avoiding irritation of personal characteristics and susceptibilities, or that groups or association of pressure with particular interest are generated. This obviously is going to be a job begun by the owners and managers.
Those who run the company will need to have great self-control and cold blood. It is important not to make rash or drastic decisions, to use keen intelligence and have the ability to reflect at all times. Before informing the personnel or the public about a new decision, an offer, or a new product, it is absolutely fundamental that the one directing the business has developed and matured the matter perfectly. Above all, you have to wait patiently for the right time and then take action. The greater the specific weight of each one of your decisions, the greater the possibilities of success and lasting benefits will be.
A lot of psychology and strength is required to handle this business, which means to create an agreeable work environment, to avoid that the people that work for you are continually grumbling, complaining or having a moody attitude. To accomplish this, it is absolutely essential that the first to give an example will be the owners and manager of the business. When people are in a rigid psychological state, negative and not motivated, it generates an atmosphere that scares the clients. It would be preferable to have less personnel that is very motivated before working with big quantity and little quality.
Briefly, it is required to give an "evolutionary approach" to this business, but what does this mean? Fundamentally, it is advisable that the owners as well as the managers and the personnel have a positive attitude about the circumstances. That is to say, they are prepared to take the small failures or the daily difficulties as opportunities to learn things that up until now they didn't know. Thus, if each test or stumble that is presented is adequately and objectively analyzed, and is taken as a part of the reality that is, then the business will increase. On the other hand, if the mistakes or the stumbles are taken as the "wrong day", "bad luck" or simply as something that one must forget, then it is very probable that the difficulties and problems will continue and accumulate, producing untenable pressure. On the other hand, there is a point of inflection or a critical point in which the people working in this business can change their mental attitude and begin to think positively. One must be fully aware of the fact that reality never makes mistakes, and to change the reality surrounding you, that is to say, the circumstances, it is necessary to see and to analyze the face of reality. Only in the reality of the here and now is it possible to establish practical solutions that will bring success.
Mar 25, 2016 (Feb 26, 2016 to Apr 22, 2016) j b D (no partile)
SATURN TRINE MC
INTENSITY: 7
A business started during these dates is characterized fundamentally by excellent medium range to long term planning. That is to say, details are never left at random, but specific goals, the steps to follow and the intermediate objectives to be reached are set in advance. If possible, an attempt is made not to omit anything from the initial plan and few things remain in the air or are left to spontaneous decisions. However, in case something unforeseen emerges, the attitude generally is going to be diplomatic, cautiously waiting and stopping the pace in case it will be necessary, at least momentarily.
The foregoing means that one of the essential elements is going to be prudence. The degree of assuming risks is very carefully considered and a fair amount of time is devoted to it. Controlling risks is considered fundamental, thus being able to guide the fate of the business. The owners and managers of this establishment consider not appraising risks as a lack of conscience and responsibility. They know that they have something important in their hands and that the better way to respond correctly to commitments is measuring and allotting each venture or investment that is made.
Everything mentioned generates a slow pace of the business. That is to say, the subsequent phase is not proceeded before the previous one was completed, its success verified and the experience that it provided is sufficiently assimilated. Reflecting on mistakes is also considered fundamental, which could be seen as a tendency to pessimism, but in reality is only pragmatism and practicality. The policy of this business is to learn from mistakes and to attempt not to repeat them.
The basic impression of the business is serious, respectful and dedicated to work, which certainly inspires confidence in the clients and the public that surrounds it or is related to this business or professional activity. The first impression an individual has upon arriving at this environment is a sense of efficiency and concentration. Thus, the potential client will definitely value the qualities of this establishment that offers exceptional dealing and effective service. The company must demonstrate that it not only needs to sell, but wants to do it, that is to say that it enjoys giving the best service to its clients. Thus, the potential client observes that he doesn't have to wait, that his time is valued, and that things have been well organized and planned beforehand.
Briefly, treading firmly is the key for the owners as well as the managers and personnel. What can be said and what should be repressed is well controlled. Over confidence between the personnel as well as the sales person and the clients is avoided at all cost.
The motto of this business is "who works is in demand". Effort is very much valued by the owners or managers, and the one making that effort within the company will get the promotion. Furthermore, the owners or managers are convinced that practically any objective can be reached by working persistently.
In meetings the matter of fact happenings, above all, are brought up and fundamentally real events are imparted, the obtained achievements, the difficulties that have been presented and the solutions that have been or will be applied. Superficial chit chat, rambling on, or personal problems of anyone in the company are avoided at all cost. Everyone comes here to work and other problems should be left elsewhere. Time is considered gold in the area of this company or activity, which makes it quite probable that the growth will be solid and stable. As a rule, the time factor is quite flexible and difficult to channel, but this business generally yields quite well.
On the other hand, there is a good control of expenses and investments of superficial character are avoided at all cost. It is tried to obtain the maximum yield of all utensils, appliances, machinery, square feet of the premises, etc. There is a tendency not to go into debt or borrow, as it is preferred to obtain the maximum profit from the own resources, either human capital, money or tools, before depending on the pace the bank would set in case the business were indebted. Thus, safety is especially valued, since you do not want to depend on other people. The owners or proprietors of the business want above all to maintain control over the circumstances, and in reality, without external factors meddling in their business. They believe in the theory that it is not only through loans that the pace of growth of a professional or commercial activity can be accelerated, but precisely the opposite. They believe that controlling your own course of the business by earning little by little, step by step, brings increased support and a firm position.
It is also advisable to see to it that relationships within the company are encouraged, for example among associates, among the owners and managers, among the staff, with better clients and suppliers. Certainly, projecting a serious image to the public doesn't mean that the relationships have to be dry or excessively mechanized. Thus, it is important to avoid excessive routines and to provide motivation and incentives, including changes in activity for the personnel every so often, so that they do not become bored. In this respect, it would also be very beneficial to organize social activities now and then or to promote the best mutual understanding between the people that work in this company.
Furthermore, in dealing with clients, it would be recommended to keep records of their preferences, commentaries, complaints, suggestions and specific needs, if possible. By personalizing the products or services a course will be followed that channels this company or professional activity. Clients always are more trusting, sure and prejudiced to purchase if they observe that their peculiarities and their particular way of seeing things is being considered. A serious and respectful dealing between the company and its clients can be sincere, clear and warm to a certain degree at the same time, providing that neither the composure or the corresponding agreements are not lost.